The Bórax08001 collective took part in the B-side Festival (November, 3-6th 2011) with a series of Actions, entitled Jewelery Displaced, on the streets of Amsterdam. Our intention was to extend the Jewellery we make into public and urban spaces. We chose the streets as places of exhibition in order to reach an incalculable public. We used bidimensional visual media and our own body as supports for showing our jewellery pieces.
We bejewelled the city of Amsterdam.
The act of using images of our pieces of jewellery on a scale adapted to that of the city, decontextualized their origin and at the same time these images, converted into reproductions, invited curious passers-by to imagine and reflect upon them. Some of these visitors asked about their origin or tried to decipher their meaning… and we dialogued with them and gave answers.
The inhabitants of the Dutch capital could discover images and pieces of jewellery made by the collective in the city’s main sites. We spoke, communicated, shared and informed people of what we do and also about the meaning that a piece of jewellery has under a concept or motivated by an inspiration.
A connection between our work, the city and the life of its inhabitants was created through this series of actions that took place during three consecutive days. The following photos register the actions we made day by day: